AdLearn

Rocket science is for wimps

We all remember the kids with the big calculators who thought math was fun. Most of them probably went off to build submarines or bridges or something. The really ambitious ones, though, came here and built AdLearn – the most powerful, effective ad optimization technology in the business.

What is AdLearn?
At its core, AdLearn is the answer to a basic, if elusive, marketing question: How do I get my message to my customers? This becomes an even more wooly proposition in the online world, where at any given moment, millions of users are being served billions of ads with a nearly infinite number of possible results. But you can put down the aspirin – this is where AdLearn kicks in.

Using complex higher math – we’re talking, waaay beyond AP Calculus here – AdLearn determines the best ad to serve for each and every impression on the Advertising.com network. It crunches through enormous amounts of data – demographics, advertiser budget, placement options, geography, user behaviors and the like – and places ads precisely where they are most likely to get results at that very moment. (For more on the hugeness of number crunching, see the sidebar at right.)

How does it help?
AdLearn’s main function is to help advertisers and publishers meet their business objectives by maximizing the value of each and every placement.

For performance advertisers, it offers the highest possible return in the shortest amount of time. To brand advertisers, AdLearn promises competitive pricing, access to target audiences and reams of valuable back-end data to learn from.

Publishers benefit from AdLearn in two ways. First and foremost, they receive the most possible revenue for their inventory. In addition, AdLearn helps to safeguard their sites’ integrity by delivering ads relevant to their users.

Want to learn more?
For more information about AdLearn, feel free to contact us. Before you do, ask your doctor if you’re healthy enough for strenuous mathematical activity.