Optimization technology

What is optimization?

With all the websites, consumers and advertisers on a network, how can you be sure your ad will be delivered where it should? An optimization engine does that for you.

 

An optimization engine considers several factors before placing your ad:

  • Your marketing goals. Are you looking for site traffic? Ad impressions? A certain type of website for your ads? The optimization engine considers it all.
  • The consumer’s observed response. The optimization engine will try to replicate situations in which users tend to click on your ad.
  • Previous patterns. Some optimization engines take into account how campaigns have performed on its network in the past, and use this information to your advantage.
  • Your bid. A higher bid gives you access to more inventory, whereas a lower bid may limit your available placements.
  • Site visitors. The optimization engine can make decisions based on who is visiting a site at that very moment.

 

Introducing AdLearn – Advertising.com’s optimization engine

  • AOL Advertising’s AdLearn is a proprietary technology that schedules and delivers display advertising campaigns. It serves approximately 1.4 billion impressions every day across more than 6,000 websites.
  • AdLearn’s massive algorithm considers multiple factors – such as real-time performance data, advertiser budget, available inventory, demographics, geography, user behavior and others – to optimize ad placements for the best possible performance.
  • Additionally, AdLearn uses data and feedback to counteract the capricious nature of the marketplace, further enhancing campaign performance by maximizing the smoothness of delivery.
  • What this means for you:
    • Performance. AdLearn’s technology enables Advertising.com to offer performance advertisers the highest campaign ROI.
    • Branding. AdLearn provides brand advertisers with wide, competitively priced access to their desired target audiences, plus a slew of back-end performance analytics.
    • Ease of use. Set your targets, budget, frequency and dates; AdLearn takes care of the rest.