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Press release

9th June, 2005

Hugo Drayton Appointed Managing Director, Europe For Advertising.Com

London, England - June 09, 2005 - Advertising.com, Inc., a leading provider of results-based interactive marketing services, today announced the appointment of Hugo Drayton as the new Managing Director for its European operations.

Mr. Drayton comes to Advertising.com with broad experience in media and international business. In addition to serving as Managing Director of The Telegraph, Hugo previously served as the company's Marketing and New Media Director. In that role, he was responsible for launching the UK's first online national newspaper. Prior to that, Hugo served as International Director for Reed Telemedia, where he launched audiotex (automated telephony) partnerships across Europe.

Drayton commented: "I am delighted to take on this exciting new challenge. Advertising.com's proven track record in the digital advertising market and continued international growth fit well with my online media knowledge and experience in building companies across Europe."

Bruce McLaren opened Advertising.com's first European office in 2000. The company's European operations currently include locations in France, Germany, Spain and Scandinavia, as well its headquarters in the UK. Mr. Drayton's goal will be to build on the solid foundation his predecessors established and significantly grow the business.

Gar Richlin, President and Chief Operating Officer of Advertising.com, said: "It is testimony to both the continued success of our company and the growth of the European online advertising market that we have attracted a Managing Director with Hugo's experience and abilities. His leadership will help us to continue our rapid growth in the important and exciting European markets."

Über Advertising.com

Der global agierende Anbieter von Online-Werbeservices ist ein hundertprozentiges Tochterunternehmen von AOL LLC. Advertising.com bietet ein voll integriertes Angebot von Werbelösungen für das Internet inklusive Bannerwerbung, Suchmaschinen-Marketing, Affiliate Management und Videowerbung an. Die Lösungen von Advertising.com basieren auf der preisgekrönten Optimierungstechnologie AdLearn des Unternehmens und werden vom branchenführenden Third Party Display Advertising Netzwerk unterstützt, das mehr Unique User als jedes andere Netzwerk erreicht. Advertising.com Deutschland aggregiert Anzeigenbestände von mehr als 300 Websites um gleichzeitig seinen Kunden die größtmögliche Reichweite und Website-Publishern maximale Werbeerlöse zu bieten. Vom Aufbau von Markenbekanntheit bis zur Steigerung der Umsätze hilft Advertising.com seinen Kunden das Meiste aus ihren Online-Investitionen heraus zu holen.

Advertising.com wurde 1998 in Baltimore (USA) gegründet und ist heute mit über 550 Mitarbeitern in den USA und neun europäischen Ländern (Dänemark, Deutschland, England, Finnland, Frankreich, Niederlande, Norwegen, Schweden und Spanien), sowie in Japan mit eigenen Büros vertreten.